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內容簡介: For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management.
博客來網路書店This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial — in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book — ones that have proven so effective in other service sectors.Feature.Unique perspective — Currently the only book that addresses hospitality management specifically from a services management/marketing perspective.~Offers the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations.博客來書店.Study Objectives — In all chapters.
~Outlines for? the student and the professor, the strategic focus of the chapter. These also explicitly state the learning outcome of each chapter..Vignettes or small cases — Used in each chapter to illustrate the more general managerial material presented in each chapter.
~Assist the professor to illustrate the applicability of the theory in practice, and the students to understan博客來d a concept through case example. .Review questions -- For each chapter. The selected questions at the end of each chapter also identify some of the important sections within the chapter.
~Provide a rough guide for both the professor and 博客來網路書局the student by highlighting issues for consideration and possible? assessment..Suggested further reading for the chapter.
~Provides the students and the professor with numerous publications that discuss similar topic areas; hence, the opportunity to gain greater understanding..Reference Section — All relevant reference and sources for each chapter are quoted and acknowledged appropriately in the reference section at the end of the book.
~Gives students a great source of information..Web support on all figures and diagrams in the book.
~Provides all professors with PowerPoint slides of the diagrams illustrated in the text. This constitutes a valuable teaching tool for professors, and serves as a visual aid to student understanding.
學會情緒平衡的方法2——身心靈全方位療癒 | 美好五分鐘:平靜專注的一百則練習 | ||
寬容的心情看待事情 | 仁慈的吸引力 |
- 新功能介紹 作者: Jay Kandampully
- 出版社:桂魯 新功能介紹
- 出版日期:2006/01/01
- 語言:英文
Services Management超便宜
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內容來自YAHOO新聞
美總統初選起跑 台灣議題不是主菜
美國總統初選開跑專題4(中央社記者黃兆平紐約特稿)美國總統大選在愛阿華州2月1日初選起跑後,將進入白熱化階段,外交政策雖是兩黨候選人關注及激辯焦點之一,但鮮有人觸及兩岸或「台灣」議題。
台灣在1月16日選出史上首位女總統,美、日、星等政府表達讚許台灣民主及鼓勵兩岸持續對話等恭賀詞彙,美媒及智庫學者也發表評析,強調選舉結果代表大陸統一挫敗或兩岸關係陷入觀望、盤整期等論點。
不過,「華爾街日報」駐在香港的社論主筆費特(David Feith)在台灣選後不到一週開砲,撰文批評美國政界、尤其總統參選人甚少注意台灣的大選,這種對兩岸甚或台灣的沉默不語,令人憂慮。
不論是極有可能成為美國首位女性總統、大力鼓吹重返亞洲政策的民主黨總統參選人希拉蕊(HillaryClinton),別說賀函,連推文都沒有,民調扶搖直上的桑德斯(Bernie Sanders)也無隻字片語;共和黨目前民調遙遙領先的億萬富翁川普(Donald Trump)同樣維持沉默。
兩黨中,只有共和黨參選人盧比歐(Marco Rubio)發表聲明指出,美國期待與亞洲最久遠及最忠實夥伴,持續擴大經濟、政治和安全合作。來自南方的另一名共和黨德州聯邦參議員克魯茲(Ted Cruz)則讚許台灣人民再次見證自由的承諾,對鄰國更像是一盞指路明燈,美以此盟友為榮。
費特不是唯一觀察到這種現象的美國專家。美國長期關注中國大陸、亞洲政治議題的紐約大學法學院教授孔傑榮(Jerome Alan Cohen)也曾在台灣選後,感嘆一般美國人依舊沒有意識到台灣舉行大選、產生了新總統,及其衍生對兩岸發展或美中台三邊關係的重要性。
美國今年底的選舉,整體內外在環境遠比4年前複雜,不只經濟緩步走,前景仍不見光明,華爾街依舊在摸索中尋找突圍之路;政治光譜更為難料,被連串的恐怖攻擊搞得人仰馬翻,國安議題屢被提及,而中國大陸崛起及在南海的挑釁,更令美國坐立難安,重返亞太之路還在未竟之數。
尤其是大陸因素讓美國兩黨候選人對中政策的發言,顯得十分謹慎。又要兼顧大陸市場,不能得罪中南海高層,又要滿足國內反中情緒及拒買大陸貨的反彈,頗為為難。
美國前駐聯合國常任代表、現任華府美國企業研究院(AEI)資深研究員波頓(John R. Bolton)甚至呼籲美行政部門改打「台灣牌」(Taiwan card),迫使北京在東亞地區不再躁進,收斂行徑。
在台灣現今國際處境邊緣化下,美國研究亞洲事務逐漸傾「中」。就拿紐約4大智庫而言,台灣大選後,只有鮮少著墨台灣事務的亞洲協會(Asia Society)舉辦了台灣選舉研討會,外交關係協會(CFR)發表了孔傑榮1篇訪談稿,曾肩負兩岸二軌機制的美國「外交政策全國委員會」(NCAFP)未提及大選評析,更別說幾已全面倒向大陸的美中關係全國委員會(NCUSCR)。
美國是台灣長期盟友及主要軍事安全屏障,台海兩岸關係的任何進展或衝突,以及台灣所處東亞戰略地緣位置,在南海的優勢,應受到更多關注,台、美今年相繼舉行大選是台灣重獲美國關注的時刻。1050130
新聞來源https://tw.news.yahoo.com/美總統初選起跑-台灣議題不是主菜-063938479.html
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